Scope the market and target segment for product viability.
Uses meta-tagging automation to identify and compare the content, organization, format, and structure of competitive products in a market. Provides market data and author/contributor profiles.
BENEFITS: Pre-contract P&L development. Creation of Author Guidelines, Book Maps, Product Development plans, and Market Development strategies.
Uses meta-tagging automation to assess and categorize Backlist content and assets, making content discoverable.
BENEFITS: Facilitates quicker product revisions, adaptations, and new products derived from backlist content and assets.
Aggregates review feedback from target audience and/or Subject Matter Experts. Produces a Product Viability Scorecard to predict market potential for the product.
BENEFITS: Provides early market validation for new products. Yields market intelligence and audience sentiment that can be used to develop and promote the product.